CASE STUDY: Chipotle

REACHING MILLENNIALS

Program Overview

 

In the summer of 2017, Chipotle Mexican Grill launched their first esports program leveraging OpTic Gaming during the most important time of the Call of Duty season, CoD Champs. They set out to reach the esports community through multiple touchpoints in order to drive brand affinity and consideration. What they got in return was one of the biggest esports sponsorship announcements ever … and a world championship with their logo adorning the victors’ jersey.

To introduce the non-endemic brand into esports, OpTic Gaming utilized a drive-to-restaurant promotion through an authentic once-in-a-lifetime experience for the nation’s hungriest fans.

With over 30,000 sweepstake entries, OpTic Gaming has shown the power of reaching millennials through social media.

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Organic Impressions from Launch Day

National Media Sources Covered Partnership Announcement

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Positive or Neutral Positive Sentiment