Chipotle

Feeding the Esports Fandom

Overview

For Chipotle, what began as a small but effective 2017 OpTic Gaming team partnership has now evolved into a high-profile, fully integrated esports campaign, laying the groundwork for a longstanding presence within the gaming and entertainment community.

Inking deals with the likes of ESL, PAX and Rank S at the beginning of the year, REV/XP helped Chipotle make headlines and establish itself as a credible partner across properties, pro players and aspiring amateurs alike. A leader in fast-casual restaurants, Chipotle achieved awareness and lasting brand affinity within the community through a national PR announcement, eye-catching creative, strategic digital media buys, appealing social influencer partnerships, decked out VIP lounges and the launch of the Chipotle Challenger Series, the latest amateur tournament dedicated to celebrating and rewarding gaming’s most passionate fans.

Total Earned Media Impressions

Pro Players Fed Chipotle

Unique Social Media Engagements

Chipotle Challenger Series

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