Turtle WaxA Cross-Section of Esports and Car Culture
From first glance, Turtle Wax, the 75+ year-old global car care product brand, may not seem endemic to the esports and gaming world. Yet, for many of esports’ biggest personalities (and massive followers), their cars are an extension of their personality and lifestyle. Recognizing this passion, Turtle Wax has been a mainstay of the community since 2016, making it one of the longest tenured and genuinely embraced sponsor brands within the space.
From the very beginning, REV/XP has helped Turtle Wax navigate the burgeoning gaming and entertainment industry, staying nimble and strategic as the space continues to evolve. As a result, the brand has amassed an enviable portfolio of digital content and striking activations that embody this cross-section of esports and car culture.
Motorcycle ambassador Michael “Flamesword” Chavez embarked on an epic solo European road trip from Lisbon, Portugal, to Barcelona, Spain. In this first episode, he gives us a look at the charisma, history and charm of Portugal’s capital city. Among a backdrop of pastel-colored buildings and coastal castles, Flamesword and his family explored, tasted and embraced everything Lisbon had to offer.
Multi-Platform Media Campaign
Turtle Wax recently tapped REV/XP’s media team to develop a video-centric multi-platform marketing plan that strategically and efficiently utilized a limited budget to deliver national scale through targeted reach. The result: heightened product awareness around its Spray & Wipe product launch that led to a substantial increase in website traffic and navigation.